Felvi.hu is the official platform for higher education applications in Hungary. In 2024, a closed-call tender was organized to create various visual identity concepts for the platform. Among the submitted proposals, this project was selected as the winning entry.
The design concepts have been completed and are now awaiting further implementation processes by the Oktatási Hivatal (Educational Authority).
The logo is the most important symbol of felvi.hu. The key serves as a metaphor for gaining access to higher education, representing perseverance and success. During the university admission process, students must meet specific criteria to gain entry into institutions of higher education. The key symbolizes the unlocking of opportunities and the opening of doors to future possibilities.
Within the key pictogram, the letter “F” refers to felvételi (admission) and felsőoktatás (higher education), while the “O,” forming the head of the key, alludes to oktatás (education) or the Oktatási Hivatal (Educational Authority).
The primary colors symbolize clear communication and reliability. In application, they are intended to be used mainly across Felvi’s official communication channels — such as printed official correspondence, the website, and social media platforms. In other contexts, these primary colors may be complemented with secondary colors to suit broader visual needs.
In addition to the primary colors, complementary accent colors may be used for related events. These colors are selected to harmonize with the primary palette while allowing for event-specific customization. This approach ensures visual consistency across the brand while offering flexibility for diverse communication needs tied to particular occasions.
Mailing paper for formal letters
Social media feed example
CONSULTANT: István NAGY
Client: Oktatási Hivatal
Client: Oktatási Hivatal
This project was commissioned by the Oktatási Hivatal (Educational Authority).
Moholy-Nagy University of Art and Design, 2024
