The packaging design for Shrooly was a thoughtfully crafted and multifaceted project, with a strong focus on both aesthetics and environmental responsibility. The goal was not just to make the product visually appealing, but to align it with our values of sustainability and conscious consumption.
All packaging materials used are fully recyclable and biodegradable — less plastic, no unnecessary waste. To further reduce environmental impact, we opted for black-only printing, minimizing the use of toxic inks and making the packaging safer and more efficient to recycle.
A central element of the design is Mushi, our friendly mushroom character. Mushi appears on every part of the packaging and guides users with clear, friendly step-by-step instructions for using the product. This character not only adds charm but also improves usability and customer experience.
On the bundle boxes, Mushi is joined by his friends. This visual storytelling brings the variety of our offering to life, helps users easily understand the contents of their kit, and reinforces the connection between nature, learning, and fun.
This project reflects Shrooly’s commitment to quality, sustainability, and creating a delightful unboxing experience for our customers.
Project Manager: Barnabás BEDŐCS
Package Design: Anna SÁRINGER
Photos: Márk MARÓTI, Dániel GAÁL
Package Design: Anna SÁRINGER
Photos: Márk MARÓTI, Dániel GAÁL
Shrooly LTD, 2024
